Ubisoft supported Sony with a number of PS Vita launch games, including Lumines and Rayman Origins. But with Vita being the first console to offer every game digitally as well as boxed, Ubisoft was required by Sony to make digital versions of its titles.
Now, with Nintendo set to reveal the inner workings of its Wii successor at E3 in June before a launch in time for Christmas, Ubisoft is once again sorting out its digital strategy for new hardware, and preparing for the possibility of making its games available to download as well as buy in shops.
"Nintendo has not announced a lot of their digital programs at this point of time. Our key is, as you see from us from a content perspective in supporting the platform, is we're going to be there like we were with the Vita, and support the policy side of it as well. With the Vita all of our games are available digitally, and they're even optimised from that standpoint because that was a policy in place we were able to design to.
In June last year Nintendo told Eurogamer the Wii U will offer a significantly improved online experience to that of its predecessor, pointing to the 3DS's refined online set-up as an indication of where Nintendo's aspirations lie for Wii U.
Then, in January this year, Nintendo unveiled its Nintendo Network, which covers both the Wii U and 3DS. This includes a number of features Xbox 360 and PlayStation 3 gamers will be familiar with, including add-on content sales, the digital distribution of boxed games, and the introduction of personal accounts.
Ubisoft has a number of Wii U titles in the works, including Assassin's Creed 3 and Ghost Recon Online, and Early said Ubisoft's goal was to make sure gamers can buy content wherever and however they wish.
Earlier this month Microsoft was reported to be working on a disc-less next Xbox. Early said Ubisoft would adapt should Microsoft go down such a route, using its experience gained making all its Vita games downloadable to help.
"In the case of the Vita, it was not difficult to adapt to having the content available day and date. It was just a policy decision on Sony's part to do that. And then understanding that we have to think about who has what size of memory card added in there, how are we going to fit within that, what's the ease of download/re-download acquisition? So there are other things we have to consider based on the hardware platform itself and the policies around it."
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